With Brandverse's Chikoo app, a retailer can be online and ready to go in less than 3 mins, and start selling their existing in-store inventory backed by the Brandverse product data engine that has already codified over 100k domestic retail products, and provides access to a further 300 million international products, that can be added to any store by simply scanning a barcode of the product with the seller’s camera phone. Chikoo has partnered with 3rd-party payments, logistics and marketing providers to create a dependable ecosystem that provides an end-to-end solution. Chikoo adds a virtual window to small retail businesses, allowing them to find new customers and offer digital convenience instantly. Problems such as product unavailability, lack of price transparency and unreliable delivery severely hamper their ability to manage day-to-day businesses. These shops face daily struggles with product and inventory classification and not having the ability to increase their reach by selling online or being discovered. Pakistan is home to one of the most fragmented retail markets in Asia, with the bulk of all retail consumption happening through more than 2 million small retail businesses spread out across the country. We are also incredibly excited to welcome onboard Faizan, who will supercharge our growth efforts, as he has done so many times before.' The COVID-19 pandemic has highlighted the criticality of this shift for Pakistan's smaller businesses, as competition in the last mile intensifies. Raza Matin, CEO of Brandverse said: 'We knew we would witness massive adoption of the internet and technology by Pakistani small businesses and founded Brandverse because we wanted to play our part in redefining the nation’s growth story through this transformation. Chikoo enables any business, selling anything, anywhere, to start selling online, in less than 1 minute, with nothing more than a smartphone and internet connection. Chikoo is the e-commerce enablement platform for small businesses that is bringing neighborhood stores, at-home entrepreneurs and general traders to realise the promise of e-commerce, without the expense or capability requirements normally associated with going online. 'Chikoo Ki Mummy Durr Kei' will start on September 6 on Star Plus.With this round, Brandverse will further strengthen its Chikoo app which enables both offline, hyper-local and on-demand e-commerce across the retail value chain. It depicts passion, emotion and a loving bond between a mother and daughter who are separated due to circumstances but find a common connection through dance.' This is exactly what we have tried to do with our upcoming show. Considering this we as storytellers, try to match our storylines with the evolving minds of our viewers. She further added: 'In today's time viewers have multiple choices for content consumption. It has been a wonderful association and the emotions Mithun Sir brings to the show are absolutely magical!'

Hence we felt his appearance would build a real-life connection. Gul Khan said: 'The life story of Mithun Chakraborty who is a legend himself and has faced several hardships before rising to fame is similar to that of Chikoo. Producer Gul Khan shares how his presence in the promo is related to the storyline of the serial. With dance being an important element of the show Mithun has become the choice of the makers. The show portrays an adorable mother-daughter relationship where the duo has a common connection through dance. Mumbai: Mithun Chakraborty has been roped in for the latest promo of upcoming show 'Chikoo Ki Mummy Durr Kei'.

Chikoo mobile phone